At Easy and Clear, we do more than just take away jargon and short sentences. Combining an inclusive tone of voice with easy to read content, we produce materials that are both accurate and accessible.
From adult social care and mental health booklets, through to consultations and health information leaflets, our expert approach to writing and editing content means we create materials that speak directly to the audience they are aimed at.
It’s not what you want to say, it’s what your audience need to know!
We know that removing barriers to information is one of the most important things an organisation, business or charity can do. We work through documents in a systematic way, pulling out the key messages and reducing content. We advise our clients to step back from the content and put the audiences first. What do they need to know rather than what you want to tell them.
Easier to read documents work well for
- People with learning difficulties including autism and Asperger’s.
- People with mental health conditions.
- People with poor concentration.
- People for whom English is not their first language.
- People with low literacy or poor access to social learning.
- Older people and those with dementia-related conditions.
Easier to read information contains inclusive and clear content – placing the key messages at the forefront of the document.
Easier to read information can include documents, leaflets or pages that have been edited to make them more inclusive and literally easier to read!
Although similar to easy read, easier to read information does not require supportive imagery like easy read, although pictures can still be useful to illustrate some points and to break up content.